The Roncaglia Group, the Italian agency most awarded by the EACA with 3 IMC European Awards for the Mercedes-Benz Italia and Unieuro campaigns.
With3 IMC European Awards, the Roncaglia Group led by Armando Roncaglia, is this year's most awarded Italian agency by the EACA, European Association of Communications Agencies.
IMC's Awards recognize the best integrated marketing campaigns at European level and are awarded only to projects that have already won awards in their home countries and achieved measurable results of excellence.
This is the case of #FormulaTweet, the first Twitter-based contest created for Mercedes-Benz Italia that won silver in the Innovative Idea or Concept category. An innovative project created to launch the Twitter profile of Mercedes-Benz Italia that was a hit among Formula One fans, the real engine of a race done by tweets unique in its kind.
Also smart Webseries, the viral video project made in collaboration with YouTubers The Jackal to launch the new fortwo and forfour, won bronze for Product Launch/Relaunch/Trial.
"In recent years, communication of our brands has changed dramatically," says Cesare Salvini, Marketing Director of Mercedes-Benz Italia. "In collaboration with the Roncaglia Group we broke the mould and experienced new channels and innovative communication methods. We have made our brands younger, more dynamic and modern. We looked for new roads and renewed those already covered. A great effort rewarded with important results in terms of awareness and numerous national and international awards".
"It's exciting to work together with the Roncaglia Group for a customer as innovative as Mercedes, always ready to take advantage of the various opportunities offered by our platform, "says Salvatore Ippolito Country Manager of Twitter Italia.
An award went also to Time Machine the 2.0 loyalty developed for Marco Polo, now Unieuro, that won a bronze in the Loyalty Marketing section.
"We are very proud of this important European prize that rewards an original design, innovative and consistent with the positioning of our brand and the affinity with our customers and their passions", says Marco Titi Marketing Director of Unieuro. "I like to think of this award as a starting point for further improvement and setting new goals, also thanks to the value that a strategic partner like the Roncaglia Group will continue to add to our company".
Three innovative projects, therefore, that despite their specificity, continue to gather support and appreciation even outside the national borders becoming de facto, benchmarks for their respective areas of application.
"Having won a silver and two bronze medals for four projects presented, is for us a very important achievement that puts us in first place among the Italian agencies participating for number of awards obtained and for their value since no gold was won by Italian agencies" comments Armando Roncaglia. "The fact that the excellence of the campaigns developed for Mercedes-Benz and Unieuro was recognized by a jury of creatives and integrated marketing experts representing the European elite, is very important for us and is a source of great pride. As I always tell my staff, our mission is to innovate and stay a step ahead to ensure concrete results for our customers. And starting from today, also thanks to the international endorsement by the EACA, this commitment is stronger than before".