Fairy tales become social thanks to the new app for FOX
Posted by Endeavour | 04/03/2013
First task for Endeavour for the new client Fox International Channels Italy.
Indeed Share una volta is online, the application designed and developed by Gruppo Roncaglia’s digital agency aimed at promoting the new season of the very much awaited tv series C’era una volta [Once upon a time], on the air in Italy as a first-run from the 22nd of Gennuary on FOX (Sky channel 111).
Share una volta is a mini-site with an integrated application allowing users to make and share personalized fairy tales by using Facebook Connect and involving, so, their own friends. The user, thus, becomes the protagonist of a tale, which exploits the ironical and irreverent languages of the web, mixing them up with the fabulous archetypes. Out of it grows a mix of undeniable appeal, which combines entertainment and social engagement with an passionate and funny reading time.
«Interaction and engagement represent the new communication frontier» sais –Paolo Roncaglia, Endeavour General manager – «as Gruppo Roncaglia we have developed a new working model that, combining integration and innovation, is precisely aimed at communicating throughout the direct involvement of the customer. A principle that comes from the digital, but that already belongs to communication as a whole and that we called ‘Interaction Advertising’».
«Share una volta is an extremely successful example of the application of this new model» – explains Lorenzo Lorato, Endeavour Customer director – «It has the powerful ability of entertaining the customer throughout as simple method, which is at the same time funny and particularly involving».
Share una volta is the first of a series of projects for Fox International Channels Italy that are going to see the light in the next few months.
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