The movie mogul relies on Roncaglia Digital Marketing for the development of the social media activities and Digital PR, together with MYPR, for the launch of the new Dreamworks animated film “Boss Baby".
The major studio, that together with the production deals also with the distribution and marketing, has chosen the digital agency of Gruppo Roncaglia for its major experience in the digital world and for its capacity of offering an integrated strategy that is creative, innovative and in synergy with the international marketing plans. Furthermore, each strategy is built around and with the client, to whom are offered solutions that are more targeted, more pervasive, able to improve performance and to affirm the brand success.
“We are very proud of this assignment because it gives us the opportunity to get back into an industry where we have work for some time in the past years” – states Lorenzo Lorato, Strategic Planner of Roncaglia Digital Marketing – “A very stimulating and funny area where we return from the main door, the door of 20th Century Fox, a world leader in movie production and distribution”.
The communication will be declined and distributed among the various 20th Century Fox Italy Social channels: Facebook, Twitter, Youtube, Instagram and a Facebook page created ad hoc for the movie: facebook.com/BabyBossIT.